Contrarian, Preface & Lessons

Bruce S. Dreyfus   404-348-0429

We are very proud of our unique contrarian approach.  

Over the last 30 years, as we developed our GTNJ program, we reviewed all methods that did not allow our clients/candidates to “get THAT NEXT job” and especially those methods that did not help our current and potential clients “get noticed, interviewed, and get that next job” in the shortest time possible. We then eliminated all those practices or drastically changed how any candidate must or should go to market.

You must go to ALL the “talent” acquisition professionals via mail or phone. There is only one talent acquisition official, the person who takes the most risk has a budget and can make a decision.  The CEO or the COB. 

The result is our contrarian view:

We do not believe in, accept, or advocate what has become most of the normal job-search methodology. We reject many of the traditional job-search approaches such as:  


Cover Letters

Job Boards/Existing Jobs

Traditional Networking


Lower level HR or email resumes—EVP of HR or Talent Acquisition is OK!

Elevator Pitches


Other than that, we are just like every other transition coach.

Preface & Lessons

PMSP Lessons

Our system advocates developing a “Personal Marketing Strategy Program” for every transition applicant. 

For more information, please Contact Us: 404-348-0429    

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